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Dear Carol,
Your introduction sets the tone for your newsletter
and encourages the recipient to read further. Your style may be warm
and casual, or technical and no-nonsense depending on your audience.
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ARTICLE HEADLINE
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Know your target
audience. Who are your most important customers, clients or
prospects, and why? Know what is important to them and address their
needs in your newsletter each month. Include a photo to make your
newsletter even more appealing.
Insert a "read
on" link at the bottom of your article to drive traffic to your
website. Links are tracked, allowing you to see which articles create
the most interest for your readers.
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ARTICLE HEADLINE
|
|
|
Know your target
audience. Who are your most important customers, clients or
prospects, and why? Know what is important to them and address their
needs in your newsletter each month. Include a photo to make your
newsletter even more appealing.
Insert a "read
on" link at the bottom of your article to drive traffic to your
website. Links are tracked, allowing you to see which articles create
the most interest for your readers.
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Use this area to provide your subscribers information
about your organization.
Carol Cady
Mom's & Dad's Guide
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